It is a powerful principle. It means that you say what you’ll do and then do what you say.
I’m constantly reminded of the importance of this simple idea.
A strategic partner doesn’t show up for a conference call, then doesn’t call to explain why. When I inquire by email I get no response. Quite unbelievable.
The flip-side is the person who is right on time for a meeting and prepared. Impressive.
A salesperson says they’ll send information and it arrives the next day. Nice.
A team member says they’ll get you the information and it is in your email inbox within the hour. Refreshing.
Don’t let your lips makes promises your life can’t keep.